Why Blogging should be part of Your Job
Blogging is one of those tasks that people tend to shy away from. It’s seen as just another thing that gets tagged on to your already overflowing work pile. It’s an inconvenience; a waste of time.
Or is it?
Your management team’s latest idea for boosting customer engagement is to get every team member to write a blog post.
Today it’s your turn. Think of the word “blog” and what comes to mind? Mommy bloggers? Are people posting funny cat videos? Well, no more. Today’s savvy job seekers are putting their skills to the test and blogging their way to success and job opportunities. Here’s why blogging should be part of your job.
It’s your resume, only better. Everyone has a resume. But a blog allows you to highlight the skills on your resume, times ten. For example, if you’re a writer, you can flex your writing muscles and post examples of your creative writing. Even if you’re a tax accountant, you can write your thought-provoking opinions on some of the new tax laws or add a testimonial from a happy client. Just be sure what you write is accurate and well-supported.
- It gives you a positive digital footprint. Whenever you apply for a job, the first thing a recruiter will do is investigate you online. Having a blog will give potential employers a fuller (and positive) picture of who you are and how you carry yourself, both personally and professionally. And unlike being tagged in an unflattering — and public — image of yourself on Facebook, your blog contains content that you can completely control to project yourself in the best light possible.
- It helps you build a network. Employers are not only looking for employees who bring knowledge and a superior skill set to the table, but they also want someone who is well connected. So while you might have 500+ connections on LinkedIn, having a blog that has a dedicated readership shows that you know how to create — and keep — connections, both in the digital world and the real world.
- It keeps you popular and sharp. If you’ve been scanning and searching the Internet for job postings for a while, it’s easy to let your skills slip a little. Blogging will not only keep your knowledge current, but it will also keep your skills sharp as you create fresh new content for your readers on a consistent basis. It can also help you stand out as a career expert in your industry.
- It makes you attractive to employers. When hiring managers read resumes every day, it can get boring, swift. If you have a blog that represents not only your skills but also (hello!) your personality, that makes you stand out more than the other seekers who submitted their resumes on fine linen watermarked paper. Suddenly, you become a person — and a possible job candidate they’ll call in for an interview.
The whole point of setting up a rota is that you are prepared for your turn when it comes round, but of course, you’re completely unprepared and haven’t given it any thought.
You know you should be keeping an ideas list for articles, but you haven’t. As far as you’re concerned, it is an unnecessary burden that’s just taking time away from your usual duties.
It’s a waste of time – right?
Blog writing could benefit you in more ways than you can imagine. Blogging is an activity that anyone can engage in – it’s easy, cheap and available to everyone. And while the ultimate reason may be different for each individual, the personal and professional growth potential is why I recommend you start a blog.
Benefits of Blogging
There are practically no good reasons holding you back because there are plenty of free options available if you don’t plan to make money. Here are some of the top benefits of blogging and how it can change your job model.
1. Get a Better Job
Blogging in a business-related niche can help you land a job. Businesses that recognize the benefits of content marketing always looking for employees who can create compelling content. As you network with others in your niche, you will likely run into people who are recruiting for open job positions.
If you are in the market for a job, professionalism is the key. Your blog and public social profiles should be free of anything that could negatively show you. That includes those drunk party pictures or rants about your current employer.
According to MediaBistro, nine in ten companies mine online profiles before making a new hire. Employers want to hire people who have a strong online influence:
Mark Schaefer, from an interview on Inc.com, said, “Determining influence is so critical to brands because this is what drives word of mouth validation – typically the most powerful and cost-effective marketing method available.”
Put employers prefer to hire people with a positive online influence and blogging is the single best way to achieve that.
2. Improve Your Writing Skills
The more you do something, the better you will become at that skill. Writing is no exception. Even if you don’t set out to study writing, your writing will improve the more you do it. You can even invest in grammar checker tools, like Grammarly, to help you with the writing basics, punctuation, spelling, sentence structure, and style while you write.
Even those of you who do not focus on written content, such as podcasters and video bloggers, will improve writing skills through blogging. How? You will have to write descriptions of the podcasts and videos. And you will have to interact with your blog subscribers in the comments for podcasts and videos you publish.
3. Blogging Opportunities
Blogging opens up new opportunities mainly because a blog can be read by anyone in the world. Who knows who discovers your blog? If you have concrete goals from the beginning (e.g., to use your blog as a resume or establish yourself as a credible expert in an industry), then you will naturally take steps to reach those goals.
In some cases, you may be invited to speak at conferences, write a column for a significant publication such as Forbes or US News, or establish yourself as a community leader. You may even find a career that you are passionate about and is better suited to your skills and talents.
Ultimately, a new job may not be directly correlated to your blog but, as we’ve discussed above, blogging can help you develop some transferable skills needed to succeed in a professional setting. For instance, almost all employers look for writing, communication, presentation, critical thinking and leadership skills – all side effects of writing a blog.
4. Increase Your Technical Knowledge
OK, it’s unlikely you’ll have a long list of topics to write about that no one else has thought about, so you’ll have to do a spot of research. Whether you intend it or not, you will get to learn new vocabulary. As well as, tech-related systems, tools, and methods while going through the process of setting up and growing a blog.
That doesn’t have to be programming languages or professional web design expertise. These days there are many semi-automated tools and processes available online for new to the internet people. And you can learn how to use them by reading information online or watching video tutorials.
Reading around your subject will open your eyes to new ideas and theories, which could also help you boost your efficiency. Self-improvement is never a bad thing, so make the most of the opportunities you get with your blogging.
5. Take Control of Your Online Identity and Build Trust
Both people and businesses have their information posted online. What happens then when someone searches your name? One of the advantages of blogs is that it allows you to build and to control your online identity. Whether you’re a person or business, there’s probably lots of information about you online. When somebody searches for you online, you want to make sure that they get an accurate and complete picture of who you are and what you’re all about.
Trust is a rare and valuable commodity online. You can’t buy trust. It has to be earned by demonstrating your commitment to your readers, time and time again.
Starting a blog that covers all the bases is a great way to control your online identity and make sure that the top result on Google makes a right first impression. Aside from social network profiles, people who are searching for your name can find your blog or your author page on other blogs. That information will help people to get to know you better by reading your work.
6. Become an author
Your blog is your portfolio. Bloggers who have interesting insights, exceptional writing skills, and large audiences have an advantage if they want to become published authors. Many top bloggers recognized by publishing companies and frequently offered book deals. Others have been able to send in pitches to publishing companies to secure deals for the books they want to write.
If you want to get noticed by a publisher, first do some research on the publishers that most likely to have an interest in a book within your niche. Look at other bloggers who have written books in your niche and see who published them. Then start to interact with the publishing company on social media to get on their radar.
The last word
Like anything else in life, blogging is a process and requires patience. While you may have concrete goals and deadlines, don’t give up if your blog isn’t an overnight sensation. Most blogs take a minimum of 6 months to start attracting decent traffic. Take blogging as a challenge to see what you can achieve in a new field.
As you can see, there are listing the benefits of blogging that is part of your job. If you can think of a benefit to blogging that I’ve missed, please share it in the comment section below.