Content Marketing and SEO – How they Go Hand in Hand

Content Marketing and SEO – How they Go Hand in Hand

Content marketing and SEO are two much of the time used terms and extensively talked about subjects in digital marketing. What escapes most is how they go hand in hand and its significance. To start with, let’s have a look at both of them individually.

♦ Content Marketing

Initially content can exist in different forms – blogs, infographic, podcasts, videos and significantly more. Regardless of the way, it needs to pull in, connect with, and inform with useful content. Content marketing is a more prominent way which with SEO forms a part of your digital marketing strategy.


It remains for Search Engine Optimization. It includes a sequence of methodologies initiated to enhance the search clarity, the ranking and furthermore the traffic coming into a page of a website. The approaches to accomplish this is by optimizing meta tags, title tags, building links, backlinking, using relevant keywords and so on. The more significant part of the website’s traffic starts with a search. Therefore, it is fundamental that a brand building strategy includes SEO.

An digital marketing organization ought to recall that planning a content strategy which successfully combines SEO as a part of it works well for the targeted audience as well as for Google and other search engines. Here are the reasons why firmly coupling content strategy and SEO ensures success for your inbound marketing strategy and even the brand strategy:

  •  SEO questions. Content answers.

For one thing, link building – potentially the most essential factor to consider in your SEO strategy. Getting several websites to link back to your website is called link building. How can it help? It drives referral traffic and also increases the site’s authority and ranking. At the point when some confided in backlinks are made to your website, major search engines rank the pages of your website higher. High-quality content makes valuable backlinks. What qualifies as high-quality content? Related, exciting content that is share-worthy and effective. At the point when your content is compelling, the probability of other sites to link back to your website is more. The different strategy to enhance your website’s ranking is to make guest posts. These posts are put on external high-domain-authority sites alongside a bio and must include a link back to your website.

  • SEO leads. Content follows.

Necessary words and phrases that enable people to find your content and your website through several search engines (including Google) are called keywords. They are the most critical part of SEO. Every business or site will have unique keywords specific to their business or field. Keyword strategy means including keywords and groups of keywords in title tags, URLs, and meta descriptions with the goal that people can undoubtedly find the business by just searching for it. Other than this, keywords must be combined in the content strategy as a significant aspect of landing pages and blog posts. SEO plans the keywords that are to be performed, and the content presents them.

  • SEO is forever. Content continues addressing.

SEO is not a one-time, recurring process. It is an ongoing one. It needs reliable maintenance. This is because Google reliably demands content that is unique. The recently updated pages with quality content are indexed continuously and rate higher on SERPs (search engine results page). That is the reason most B2B marketers (near 72%) and digital marketing organizations are creating more content than they had about a year back. The best way to target and engage your audience is to post compelling content consistently.

One may go as far as to declare that SEO and content are sides of a similar coin. One doesn’t function admirably without the other. Finding a functional balance between the two elements builds a viable inbound strategy. It gets to chance more traffic, ranks your website higher and drives the target audience to continue coming back for more.

Sudipta Das

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