10 Most Expected Trends in the Mobile Apps in 2018

10 Most Expected Trends in the Mobile Apps in 2018

In recent years, the mobile apps industry has seen some breakneck innovations and is experiencing a radical makeover. Mobile apps industry has been a particular area of innovation with advanced technologies and superior ways coming up every day to help businesses stay in the game.

In today’s life mobile apps playing an essential role in clarifying the daily tasks. We have mobile applications for all the things today. It is proven that most of the mobile users spend their time on apps surfing.

Mobile application development has already experienced remarkable growth in the past years with more businesses realizing that a mobile app is no more an optional investment. They are the necessity for them to increase sales, expand markets and generate customer loyalty.

After a successful 2017, the mobile app industry is all set to take up and meet challenges in 2018. The mobile development scenario is on the way to growing and becoming more user- friendly. It aims at the synthesis of business needs and technical issues.

Mobile apps have made a magnificent contribution to a lot of businesses in a variety of different industries. It used to be considered an optional addition to one’s overall marketing and business development efforts.

However, it has now has become a necessity as it increases usability, meeting customer’s demands while building brand awareness and increasing sales. While the app economy will complete its ten years in 2018, here a close look at some of the predicted developments or trends in one of the fastest growing markets in the world.

#1 IoT (Internet of Things)


Internet of Things, or popularly IoT is a technology that supports the use of sensors in various appliances and electronic equipment to enable automatic operation, control, and monitoring. With the surfacing of IoT applications in different fields, it is evident that developers will go for the more friendly devices for remote control operation.

Mobile devices are used majorly to syndicate data and so with an overall rise in IoT appliances; there will evolve mobile apps for managing them from a remote distance.

The Internet of Things is shaping the future trends of mobile apps so that users can handle smart tools. Analysts predict a significant change in IoT. There are already apps available that allow users to manage different things from Smartphones and other digital devices. Therefore, the development of apps focused on IoT will be a definite trend in 2018.

#2 AMP (Accelerated Mobile Pages)


Accelerated Mobile Pages (AMP) is another up-and-coming trend that is on the horizon. It is a great app and is well in demand as it helps mobile pages to load faster across all mobile devices -which is what every mobile app developer wants. When it is an app or website, no one likes to wait longer to get what they are looking for.

As a solution to this, Google recently induced an approach called Accelerated Mobile Pages (AMP) to allow fast loading of mobile web pages. Considering the SEO advantages and the separate search index provided by Google for mobile web, many companies will opt for AMPs in the coming year.

Google has made it easier for developers to make web pages accessible on various devices seamlessly and quickly by launching the AMP project. Many web developers nowadays leverage AMP to make web pages accessible on varying mobile devices and platforms.

AMP further improves page loading speed drastically and reduces bounce rate regularly. A developer can also use AMP to increase visitors, accelerate content replacement, enhance ad visibility, and facilitate a mobile search. The mobile developers will leverage AMP to boost the user experience of web-based cross-platform mobile apps.

#3 AI (Artificial Intelligence)


AI will mark both, the development of trends in mobile applications and the boom of their capabilities. Through the use of advanced analysis techniques, cognitive interfaces within complex systems and machine learning techniques, AI will provide powerful ideas that users have never seen before.

Due to these advances, the big players like Google, IBM, eBay, and Facebook have started to acquire some expert startups in Artificial Intelligence.

Most developers will leverage AI technologies to enhance mobile app’s capabilities and user experience. AI will further help developers to make apps that can be used as a robust tool to access real-time insights through machine learning technologies, advanced analytics, and cognitive interfaces.

At the same time, developers can also use AI to create smart apps for the Internet of Things (IoT) age.

#4 Android Instant Apps

Android Instant Apps

Introduced by Google, Android Instant Apps come as native apps that will become prominent in the coming years because of their super-friendly usability. Unlike the standard apps, they do not need installation but operate just as mobile web pages, providing access to a lot of features and benefits.

No doubt, Instant Apps consumes less of mobile’s memory space and hence will attract more users than ever because of the convenience they offer.

Android Instant Apps work by modulating the native apps. A native app is divided into small modules, where each module contains compartmentalized portions of the full native app.

For example, Disney would put all information about rides at Epcot in one module and information about the Magic Kingdom in another. Now, when anyone searches for ride information in the Magic Kingdom, Google play downloads the Magic Kingdom section and run instantly. So, if you think about it, it’s much quicker than downloading the whole Disney native app.

Furthermore, the Android team at Google I/O also released a demo video to present how Buzzfeed incorporated Android Instant Apps.

Buzzfeed Instant Apps

#5 Virtual Reality (VR) and Augmented Reality (AR) Apps

VR and AR Apps

Until now, VR and AR have already shown their relevance in the games and entertainment sector. As these technology advancements have too much potential to revolutionize the app experience of users, it is obvious that most business will grow with the trend of AR and VR.

The prior reason for their continued evolution in 2018 is the ability to provide immersive visual experience to users real-time on the apps for the products or services they wish to avail.

The industries more likely to continue the growth trend in AR consist of the

  • Healthcare industry
  • Real Estate industry
  • Retail industry
  • Engineering industry

The industries more likely to continue the growth trend in VR consist of

  • Technology-based companies
  • The gaming industry
  • The live events industry

One of the main reasons that this will be a continued trend in 2018 is its ability to offer a visual experience to customers on behalf of the companies that desire to have their products and services presented in a more exuberant way and in real time which further enhances the user experience.

#6 Machine Learning

Machine Learning

Machine learning is an application of artificial intelligence (AI) that provides systems the ability to learn and improve from experience without being explicitly programmed automatically. Machine learning focuses on the development of computer programs that can access data and use it learn for themselves.

The latest versions of iOS and Android leverage machine learning to deliver more productive and personalized user experience. Many app developers will leverage machine learning algorithms in 2018 to make their mobile apps stand out in the crowd.

They will use machine learning algorithms to analyze huge volumes of data collected from various sources, recognize complex patterns, and draw useful insights. The algorithms will help developers to create predictive apps that automate complex tasks or processes the huge amount of data.

#7 Mobile Application Performance Manager

Mobile Application Performance

Mobile application performance is defined by the user’s perception of how well the application performs. This means that the performance of your application is measured by how responsive it is, how quickly it starts up, how well it uses device memory, how well it uses device power.

Experience in the last year reveals that though the app market has performed well, there is less number of apps downloads per user. Developers are now looking at apps that engage and satisfy users and also encourage regular use of their apps. The aim is to make them technically sound and simultaneously increase the demand for use.

Managing the performance of mobile applications is different from managing the performance of traditional desktop or web-based applications. Mobile devices introduce a new set of constraints, such as lesser powered CPUs and lower memory.

And that requires us to think about application development more as we did a decade ago when resources were more scarce than on the servers we work on today. Furthermore, mobile application performance is determined by user perception more so than by quantitative measurement.

#8 Blockchain Technology

Blockchain Technology

Blockchain technology has become hugely popular as the infrastructure behind Bitcoins. But blockchain technology will be used widely by developers as an incorruptible digital ledger in 2018 while developing financial apps. They will leverage the shared and incorruptible digital ledger to list a variety of financial transactions and record transaction history.

While doing enterprise mobile app development, developers will use blockchain to enhance the security of the app and data by eliminating chances of data tampering. They will further customize blockchain to record a variety of sensitive and valuable transactions.

The sudden and meteoric rise in the use of Bitcoins has fueled interest in mobile blockchain technology. Developers are ready to latch on to this interest. Their only concern would be to determine the benefits of using the new technology to replace the old SQL database for individual apps.

#9 Cloud Computing

Cloud Computing

The phenomenon of cloud computing that is already making the rounds is backed by numerous benefits. It allows mobile apps to store all their inherent data in a cloud space and processes heavier tasks seamlessly on the mobile by fetching the data.

Thus, such an approach offers authenticity, speed, and privacy of apps. Further, it helps the app companies to maximize the collection and storage of data or conduct real-time analysis of customers data. Thus, in the next year, a majority of apps will have cloud hosting enhancing the speed and user experience.

The cloud computing will remain one of the important mobile app development trends in 2018. The developers will further leverage cloud computing to create mobile apps that interact with users over the internet by overcoming internal memory constraints. They can further improve the performance of a mobile app significantly by making it fetch data directly from the cloud.

#10 Enterprise Mobile Apps and BYOD

Enterprise Apps

Enterprise mobile apps are playing an increasingly vital role in today’s business. There are lots of features that these apps have as a result of which they are considered to be the backbone of the modern business applications.

Enterprise apps help in commuting the message well within the organization and create a good client rapport. It helps a lot in reducing the cost of the organization, especially in the mobile marketing area. Surveys have shown a huge upward spike in operational efficiency when employees are provided with a mobile enterprise application to accompany their work.

An increase in efficiency not only increases profit but also help in getting new projects. So as the world is getting more and more technologically dependent, the mobile companies need to come out with the apps that suit and fits the requirement of the modern business tricks.

BYOD (bring your device) is the increasing trend toward employee-owned devices within a business. Smartphones are the most common example, but employees also take their tablets, laptops and USB drives in the workplace. BYOD is part of the more significant trend of IT consumerization, in which consumer software and hardware are being brought into the enterprise.

BYOT (bring your technology) refers to the use of consumer devices and applications in the workplace. More specific variations on the term include bring your computer (BYOC), bring your laptop (BYOL), bring your apps (BYOA) and bring your PC (BYOPC).


To put together, mobile apps area will continue to evolve in 2018 and this time at a furious pace with out-of-the-box advancements. A developer has to adopt some emerging mobile app development trends to make his mobile app popular, profitable, and relevant.

But keep in mind that disruptive technologies always create new trends and transform development process. Every app entrepreneur needs to capitalize on these prominent innovations to remain in the game.

Sudipta Das

Leave a Reply

Your email address will not be published. Required fields are marked *