Google duplicate content penalty is the matter of one of the active ongoing discussions in search engine optimization (SEO) circles. It has been doing the rounds for a long time now and still figures out how to leave webmasters awkward and confused notwithstanding different input and explanations from Google.
Today we’re going to consider the duplicate content penalty and attempt to separate the myths from the realities. This is certifiable not a black and white empire, however, as Google itself remains somewhat modest and unclear regarding the matter.
First, we should separate the greatest myth about duplicate content before moving to the means you can take to avoid getting into difficulty.
Google will penalize your website if you use duplicate content.
This will be an exceptionally unreliable practice by Google. An expansive proportion of the internet (evaluated at 25% – 30%) is based on associated, and therefore “duplicate” content. Penalizing sites for republishing content isn’t in Google’s best interest, nor that of its users.
A simple case of the kind of website that flourishes with syndicated content is a news gateway. To explain this, search for the headline of any flow news event in Google. You’re probably going to find a similar content on foxnews.com, huffingtonpost.com, usatoday.com, independent.co.uk and a large group of other news gateways, all of them are ranking on the first page of Google.
While there might be some small changes, you will without a doubt find the article syndicated word for word on many top ranking sites. It, therefore, makes no feeling that sites would be punished for using duplicate or syndicated content.
To put it plainly, it is secured to say that there is no duplicate content penalty. Your site won’t be penalized or deindexed for publishing syndicated content.
That’s not the ending of the story though.
How Duplicate Content Can Hurt You
Even though there doesn’t appear to be an official “penalty,” there are manners by which using duplicate content can hurt you. For instance, your page might be overlooked from the Google search results if there are too numerous comparable ones, so that is a hazard that you take with using duplicate content.
This isn’t; however, a penalty for all things considered: it’s to a full extent an outcome of using duplicate content. Google needs to change their search results. I think you’ll concur that it isn’t in anyone’s interest for them to show a top 20 search results listing consisting of similar content on different websites.
In other words, you risk your duplicated content being outranked by sites claiming a similar content but having more authority than yours in Google’s eyes.
Along these lines, this can be deemed a “passive penalty,” if you need to bring penalties into it. Your website isn’t effectively penalized, but your content may not appear in the search results because there are already too numerous comparative results.
The Type Of Duplicate Content That Can Hurt You
“The problem is that if you are automatically generating stuff that’s coming from nothing but an RSS feed, you’re not adding a great deal of value. With the goal that duplicate content may be somewhat more liable to be seen as spam.”
This is all extremely emotional, and Cutts is obscure about how accurately they determine what content is spammy or of sufficiently low quality to assure a penalty.
As long as the way in which you represent the content offers some value to the visitor, you shouldn’t have too much to be worried about. If you depend on, for the most part, automated content from RSS feeds or content tools, you’re going to receive little value consequently as Google will probably overlook your page from their search results.
At last, when you’re competing with a large number of sites doing a similar thing with a same bit of content, what purpose would you say you are giving Google to rank you higher than any of them?
What About Content On Your Site
WordPress will store a similar bit of content under the Tag, Archive, Author, and Category parts. This can confuse Google concerning which part of the content it should rank and can adversely influence the ranking of the content on your blog.
The best practice here is to use an SEO plugin like the All-in-One SEO Pack or WordPress SEO by Yoast. Specify no index for the Tag, Date Archive, and Author parts. You ought to likewise use snippets on your category pages instead of providing the entire page to be repeated.
Along these lines, you ought to be significantly more concerned about duplicated content within your website or domain than you ought to be tied in with syndicating content from other sources.
Smart Tips For Avoiding Duplicate Content Problems
Here is an outline of only a couple of Google’s suggestions for avoiding duplicate content problems:
Use Compatible Internal Linking on Your Website
Don’t link to a page on your site with http://www.yoursite.com/page on one page, and after that http://yoursite.com/page on another. Use the same linking structure over your whole website. They may both link to a similar page, but in Google’s eyes, they consider two different URLs.
Use Google Webmaster Tools
Set your site up in Google Webmaster Tools and you’ll have the capacity to specify how you need Google to index your site: with or without the www.
Check Unnecessary Repetition
If you have the same massive chunk of copyright or disclaimer information on each page, you may wish to move this to a separate “disclaimer” page and link to it from each page. This will mean less duplicate content on every one of your pages.
Introduce Yourself to Your Content System
We measured WordPress for instance somewhat higher up. Whatever content system you use, however, make sure you know how it checks content and how you can prevent Google having to index many cases of similar content.
Learn How to Use the Canonical Tag
The canonical tag will allow Google to determine which content on your site are duplicates and help them to offer inclination to the best version. Some SEO plugins can deal with this automatically for you.
Google duplicate content penalty isn’t something to lose rest over. There isn’t a penalty. For whatever length of time that you don’t participate in intentionally misleading or malicious practices, you ought to be alright.
Learn how to lead content on your site and dependably try to offer value to your visitors with the syndicated content you use. Remember that your page might be restrained from the search results if there are too numerous instances of similar content, so find a way to add some uniqueness or value to that content.