Google has started rolling out its mobile-first index, which is an immediate shift to one of the fundamental changes in user behavior. The turn isn’t shocking as over the past couple of years, surveys and research have uncovered that mobile devices represent roughly fifty-seven percent of all traffic. This move by Google implies that mobile-friendly websites will be given inclination over desktop-only websites about ranking.
Once the index switches over, the mobile version of websites is going to end up the first version. To profit from this development, search marketers should be at their most careful to make sure that their websites are completely optimized for mobile.
What is Google’s Mobile-First Index?
Up to this point, Google used to crawl your website and index it based on its desktop version. But now, it will index your website and rank is based on the content of your mobile site. This difference in prioritizing mobile version of websites in the Google algorithm is named as Mobile-First Index.
All websites need to agree to the standards of this new algorithm if they need to maintain their Google search engine ranking and get organic traffic to their website through Google. However, if your site isn’t optimized for this new algorithm, you are sure to get minor traffic.
Given below are useful tips for SEO experts that will help them in getting from the mobile-first age.
1. Follow Google’s Crawl Activity
At the point when your website has changed over to the mobile-first index, you will get a notification from Google through your Search Console. However, you have to gather more top to bottom insight into the search giant’s crawl activity. If you monitor the log file data, you will have the capacity to find out how search engine bots are reaching your website.
If you find that there is increased activity from mobile devices than their desktop equivalent, you should work on making your website mobile-friendly or lose end users to the competition. Since Google plays out a few tests and the data you get may be indefinite, you can employ SEO services and request that the experts keep a sticky watch on the activities of your website.
2. Create Content for Mobile
Businesses with responsive websites have next to no to do in preparation of the mobile-first index, but only if their content takes into account a mobile audience. On the off chance that you have a similar content crosswise over different devices, there is no assurance that your site rankings will remain the same.
Research recommends that keyword return different results crosswise over desktop and mobile. This implies that consumers expect different content on various devices. For smartphones and other mobile devices, you have to create content that helps users in achieving their goal rapidly. You may combine following web applications into your mobile content strategy to offer your consumers with a quick trial.
3. Understand the Journey of a Mobile User
On mobile devices, the attention measure of the audience is significantly shorter than on a desktop. Thus, you need a firm understanding of small-scale minute. At the point when your audience is on a mobile device, you will get short windows of possibility to connect with consumers. To make full use of this opportunity, you need a data-driven, robust strategy, for example, possibly a voice search strategy as it targets certain micro-moments. If studying consumer conduct is too a lot of a task, you can draw in the services of a professional SEO firm as they have the tools and experience to instantly present you with the appropriate responses you are looking for.
4. Cover the Technical SEO best practices
To get ready for the mobile-first index, you have to follow specific technical SEO best practices, which is:
- Confirm that your website is a mobile site in Google Search Console by adding the robots.txt. Your site must have an “m.” to be a mobile site.
- Return to metadata to find out if you can further optimize it for gaining higher CTR (click through rate) on mobile devices
- Do speed test to ensure that your mobile site isn’t moderate. On the off chance that it is, you have to make an appropriate move to optimize and accelerate its speed.
You can never again delay having a mobile website. Along these lines, connect with expert SEO companies and increase your ranking possibilities.