How to Optimize Your Umbraco Website for the Search Engines
Umbraco has developed as a standout amongst the most favored Content Management System (CMS) among the businesses because of its open-source licensing, no-cost, its effortlessness, and its vast potential.
Umbraco customization presents with an undeniable CMS which isn’t just simple to utilize and easy to modify but is even a reliable platform that holds the capacity of running sites from organizations everywhere throughout the world including some most prominent media sites.
If you are an online business owner, at that point you more likely than not run over the free most common CMSs that are expected to build up a useful and fruitful website.
Umbraco is a prevalent open source.NET based CMS platform that deals with your web content without hardly lifting a finger and offers important features that can make the site user and search engine friendly.
It is likewise a quick method that furnishes mobile platform specific websites with content that can be delivered to Android, iPhone and Windows phone flawlessly, while you need to keep up only a single arrangement of content for both mobile and desktop-based sites.
Today, websites must be search engine friendly as it picks up a higher ranking in the SERPs and helps to pull in an extensive variety of audience.
Here in this article, we will talk about some fundamental functionalities that your website ought to need to optimize it for the search engines.
The Basic Page Settings:
Each Umbraco website ought to effectively deal with the SEO drivers that are substantially similar to the page title, meta descriptions, and meta keywords. This is easy to do, and there ought to be some content boxes enabling you to set them.
This will help the SEO experts to check the right length of the title and the description and check whether it is too long or too short. Every one of these fields ought to be accessible on each search engine facing page with the goal that the site owner can rapidly set the basic SEO.
Sitemaps and Robots:
Maintaining the sitemap and the robots.txt file can be a complicated method, mainly if the whole thing is done physically.
While running multi-sites from a single Umbraco installation, it can wind up testing to manage separate robots.txt files or sitemap.xml. To make this simple, the setup ought to be influenced a page by page to distribute content and auto-create the files.
A standout amongst the most critical things that dedicated Umbraco developers should consider for the search engines is to set things like Google Analytics, Tag Manager, and so on. These kind of scripts are probably going to fall under two classifications, page level, and global scripts. The scripts ought to be in any of the three points like the HEAD of the page, the BODY tag, and the closing BODY tag.
This should be possible by having the SEO setting node that includes the three content fields, one for each script area, other an SEO tab on your page DocTypes and includes the three fields with the goal that they can set the scripts at a page level as well.
You may regularly observe the same page on different URLs from Google regards them as unique. In this way, it is dependably an intelligent thought to normalize the URLs and redirect the others to the main page of your Umbraco website.
To accomplish this, you can either utilize the URLRewriting.Net part that accompanies Umbraco or uses the URL Rewriting plug.
Making your website SEO friendly shouldn’t be a difficult task. It is with a touch of thinking that your site ought to have the capacity to deal with the more significant part of the things.
Depending on your needs and your website, you can likewise add more SEO functionality with the goal that it encourages the search engines to effectively track you and help you in achieving a higher ranking.