Instagram – A Booming Platform for a Social Media Marketing Platform

Instagram – A Booming Platform for a Social Media Marketing Platform

Now that lot of us have at extended last made sense of how to spell Pinterest along comes Instagram. Instagram is a mobile application that is the brainchild of Kevin Systrom, a school companion of Mark Zuckerberg’s.

Zuckerberg greeted Systrom to go along with him on Facebook when the social media site was still only a thought in Zuckerberg’s mind, yet Systrom picked to remain in school. That choice has brought about Systrom getting to be Silicon Valley’s, and Stanford University’s, latest internet wealthy person.

Instagram is a free photograph sharing social media site propelled on October 6, 2010. It enables users to download pictures, process them through an advanced channel, and offer them to different users they are associated with. It has been uncontrollably fruitful from the begin.

By December 2010 they as of now had more than 1 million clients. By April 2012, 30 million clients were downloading more than 150 million photographs on Instagram. Likewise in April, Instagram wound up accessible to Android clients.

Seeing a risk to its social media strength, Facebook acted quickly to kill its most recent rival. Again in April, Facebook purchased Instagram for $1 billion.

Instagram has more than 700 million monthly users. Studies indicate that customers are 58 times more likely to interact with branded content on Instagram compared to Facebook, and 120 times more likely to take some action than people on Twitter.

Your business has the potential to reach a massive number of people in different areas across the globe with Instagram.

Without a doubt, Google Plus, LinkedIn, Facebook, and Twitter is the most responsive social media platforms for B2B. Notwithstanding, different platforms are additionally making their space in the field of social media marketing.

They are, to give some examples, Instagram, Pinterest, Evernote, Tumblr, Vibe, YouTube, WeChat, Reddit, WhatsApp, and numerous others. All these are favored for different marketing activities. Dig further to get helpful hints on Instagram marketing.

Getting Started With Instagram

In the first place, download the application from the Google Play store or Apple store. You’ll have the decision to make an individual or business profile. Decide on the business profile. Instagram communicates some marketing and conduct following tools for business profile account holders.

Instagram is a social networking app that was intended to give you a chance to share videos and photographs online. The vast majority feel that it’s only a route for individuals to share their vacation snaps or what they’re eating with friends.

Individually, it has turned into a social media powerhouse. It’s turned into an excellent place for organizations and brands to interface with their followers and increase sales.

In one month more than 120 million people on Instagram will visit a site, get headings, call, email, or direct message to find out about business in light of what they saw on Instagram.

Instagram – A Booming Social Media Platform

Instagram (Instant Photo + Telegram) is one of the quickest emerging social media platforms. It’s an incredible social media platform for web-based marketing since it is more mainstream on mobile.

Then again, mobile is increasing huge foothold step by step by the two users and web crawlers.

Instagram has a devoted base of customers, and it gives better action when compared with different platforms. To boost your Instagram marketing, first of all, you need to increase your followers on a constant and stable basis.

The more people are aware of your brand; the higher your chances are to reach your target audience potentially. Let’s run through the tips and tactics on how to explore Instagram as a social media marketing platform to make your brand more popular.

1. Create Your Own Unique, Fresh, and Attractive Hashtag

Create Your Own #Hashtags

Hashtags are relevant to Instagram marketing. You need to use them because Instagram users interact using hashtags. Hashtags allow users to make your contents searchable and are essential if you want to increase your followers.

Hashtags like media can create a viral effect which is beneficial to your business. You can also take advantage of trending hashtags especially if the hashtags are related to your product. This is important because Instagram users can use hashtags to search for posts.

Hashtags are not only crucial for Twitter; they also play a prominent role on Instagram. It’s a big way of how users can find you through their mobile Instagram searches.

As compared to Twitter, here you’re not restricted by character count. You can include a few tags in your posts to get connected. While deciding on a hashtag for branding, it is advisable to create brand-specific hashtags.

Try to keep it as unique and crisp as possible. Try multiple variants of hashtags such as brand-specific hashtags, general hashtags, and trending hashtags, to get noticed in searches.

Examples of Brand-specific Hashtags are:
#PutACanOnIt-Red Bull #TweetFromTheSeat-Charmin #OreoHorrorStories-Oreo #WantAnR8-Audi

An ideal general hashtag should be prepared with two words over a single word to make it meaningful, e.g., rather than #QL, #AskQL is a better hashtag.

2. Switch to an Instagram Business Profile

Instagram Business Profile

Before you embark on your Instagram marketing journey, make sure to an Instagram Business Account.

Here are some of the obvious benefits of making the switch to a business profile:

  • Besides visiting your website, your followers can click on the contact button to get in touch with you.
  • Access to Instagram’s analytics tools called Insights where you can see stats such as impressions and reach for your content.
  • Easily create and publish Instagram ads without depending on Facebook’s advertising tools.
  • Increase the chances of your content getting seen by your followers in their news feeds.

Making the switch seem like a simple step, but it will make a world a of difference to your marketing.

3. Consistently Interact with Your Followers 

Interact with Your Followers

Once you get follower/s, do not shy away to stay engaged. Regularly post important content which your followers find relevant to their interest and business. Avoid throwing random posts, i.e., once in a week or ten in a go, as far as possible. At least, twice a day posting is requisite.

Once your followers start increasing, you can start posting three to four times a day. Consistency matters most! According to Anthony Carbone, “If you stick to a niche and show authenticity and passion in your posts, you will find a strong following.”

Maintaining contact with your customers is vital, particularly for developing business with a small market share. You can start by showing your clients that you are concerned about their feedback. You can achieve this by replying to their questions and comments.

This will improve user-generated content and credibility as well as promote the visibility of your products and business. Your Instagram followers can significantly influence the success of your enterprise, and you should never underestimate them.

The more people you can dynamically involve and persuade to comment on your content (images/videos), the better for you. Since it will teach the interest of others, who want to contribute or comment on your content as well.

4. Tell the Story using Photos and Videos

Instagram Photos & Videos

Photos are worth a thousand words and Instagram is all about pictures. If you are into Instagram for marketing purposes, then you ought to understand that random photos do not work. You need to post pictures of your product continually.

Posting pictures of your products is one of the best ways of increasing your brand awareness and boost sales of your products. The pictures do not necessarily need to be very professional.

The key thing is having the pictures highlight the main features and functions of the goods you are promoting. The pictures should appeal vast audience on Instagram.

Videos too are important in Instagram marketing. You can create and share a video with your employees to promote the product at hand. You can also opt to do a live product review video and share it on Instagram.

Pictures and videos are more appealing to many people than text files. Media files stand higher chances of going viral as people share them. They are also more memorable than text files. Create photos and videos that show your brand story and values.

So images and videos are important if you want to improve your brand and sales.

5. Geo-Tagging Your Photos

Geo-Tagging Instagram

Geo-Tagging your photos on Instagram will allow your business to involve your community on a completely different level. By Geo-tagging photos, your followers will be able to view the location(s) of your business if you happen to be a: retail store, restaurant, or office location.

Geo-tagging is another great way to build your businesses following. If you and a co-worker go out to lunch at Chipotle, you can geo-tag your photo at the location you are dining at.

By doing so, Users who also geo-tag this same location will be able to see your photo, which will hopefully encourage them to follow your business’s account.

6. Do not bore Your Audience with Information Overload 

Do not bore Your Audience

No doubt consistency is inevitable, but if it lacks harmony and relevancy of content, it results in either spamming or information overload. Keep your frequency correct and consistent.

Rather than preaching them, engage with them. It’s better to ask sometimes; they should feel being valued. Dig out meaningful interaction with them.

While carrying out your Instagram marketing, you need to understand that Instagram is a community composed of people with varied ideas, emotions, and background. Always be friendly to everyone and appreciate their time to connect with you on your page. Always ensure you listen to your clients.

The ideal proportion of posts based on followers suggested by industry experts are:

7. Make the most Use of Tools that are Free 

Use Instagram Free Tools

Instagram also provides free analytics tools for business profiles; wisely make the most use of them to market your products and services. For example, “insights,” an analytical tool, provides you access to engagement data.

If your account is initially signed up for a personal account for your business, do get switched to a business profile.

That’s how you can cash advantage of the free tools that companies use to track the shape of their brand on Instagram. ‘Insights’ assists you understand your audience, provides you with data on posts with most impressions, engagements, and shares.

Ultimately, you will conclude which posts are effective and which ones are not working well with your audience.

8. Repurpose Content from Other Related Sources 

 Repurpose Content from Other Related Sources

As stated in earlier paragraphs, effective and successful Instagram marketing needs consistent posts related to your products and services. It is well obvious that every time coming up with creative and engaging posts is not as easy as it seems.

That’s where re-purposing content or curating content offers a hand of help. Providing you with either tag or mention the original poster, this is an entirely ethical marketing practice and does not fall under the black clouds of plagiarism.

You need to ensure that the posts which you wither repurpose or curate are relevant to your followers.

9. Use Quality Media

Use Instagram Quality Media

To improve your visibility, you need to make and share high-quality photos and videos in your feeds. Where necessary, seek professional assistance or advice from a photographer. However, you can use a great camera to take sharp pictures.

Try to get your images at best angles. Edit your photos for better results. Nowadays mobile phones are equipped with photo editing tools for this purpose. Instagram too has several photo editing tools. Apply this tools for your marketing purpose.

10. Connect Your Social Media Accounts

Social Media Accounts

Be sure to sync all of your businesses other social media accounts to your Instagram every time you post a photo. Having all of your social media accounts connected, your audience has a high potential to expand, because not all of your fans and followers will follow your other accounts such as Facebook, Twitter, Tumblr, and Flickr.

Syncing up all your other social media accounts not only allows for additional content but an opportunity for more frequent posts.

Connect your Instagram and Facebook accounts to improve your marketing power. Nowadays, you can have an Instagram tab on your Facebook page. This allows you to share your Instagram posts to your Facebook followers if you have a fan page.

You can network with friends and the world via Instagram. It can be used for marketing purposes. Instagram marketing can improve your brand’s visibility, increase sales, and consequently revenues.

Consider the above mentioned Instagram marketing tips to achieve success.


Social media marketing via Instagram can facilitate you achieve your targeted business goals with much of the ease. Use Instagram extensively and appropriately, and grow bigger!

There are various other tips and tactics to market your products and services better on Instagram, over and above these top 5 which you should keep handy.

Sudipta Das

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