A Beginner's Guide to Native Apps vs. Web Apps - Pros and Cons

A Beginner’s Guide to Native Apps vs. Web Apps – Pros and Cons

To say that mobile apps are growing would be a remarkable understatement, According to the IDC research, “mobile device users installed about 156 billion mobile applications worldwide in 2015, generating $34.2 billion in direct (non-advertising) revenue.” IDC predicts that worldwide downloads will achieve 210 billion by 2020 and will be worth nearly $57 billion.

Once you have chosen to take your business application to the following level of mobile phones, the most basic question that emerges is: would it be a good idea for you to build native apps or web apps?

Opting between native apps and web apps is certifiable not a technical decision; it’s a vital one. Based on different factors, you have to explain the two options and evaluate which approach creates more significant value for your business. A rich user interface or a platform-independent application with significantly more full user access.

Numerous companies are considering a jump onto the mobile application bandwagon. But does your company require a native application; is this an ideal way forward for your brand? There are other options accessible which will empower you to exploit the mobile revolution which might be more qualified to your company’s objectives, strategy, target audience, and at least budget.

We have assembled an overview of the pros and cons of native apps and web apps to allow you to choose an ideal way forward for you.

Native Apps

Native Apps

Native apps must be installed on the device to run. They are named native as they are designed to keep running on a specific device, for example, iOS or Android. Applications are either pre-installed on the device or can be downloaded from App Stores given by mobile device merchants like Apple’s App Store, Google Play, the Android market, and so forth.


  • Native apps needn’t bother with internet connectivity to function this gives users any time anywhere get to.
  • Native applications can offer improved functionality by tapping into the mobile phone handset features. If you might want your app to get to the user’s camera or phonebook or make use of GPS location innovation, the accelerometer or server-side pop-up notifications, then you will presumably need to go down the native application program.
  • Native apps are distributed through the app stores (Apple iTunes, Android Marketplace). This is a great platform to get your applications discovered gave you have optimized your application for most excellent visibility.
  • Native applications promote greater user engagement with more broadened user sessions; this is most likely because of the more productive user interface provided although this might be set to change with new improvements in HTML5.
  • Native applications respond all the more quickly. Surveys display that most well-to-do respondents will probably say they had downloaded a native app (Survey by Ask.com and Harris Interactive).
  • Because native applications are operated for a specific platform, they can unite firmly with device hardware and operating system features.


  • Native apps are particular to the mobile handset it is kept running on since it uses the features of that specific handset. This implies if you are developing crosswise over iOS, Android and Blackberry operating systems the improvement expenses can be very high as every device use different coding.
  • Maintenance and involved updating which require additional installation.
  • Native applications require more chance to create and furthermore greater improvement skill.
  • For every mobile OS, you should redevelop the application, using another development language for the situation of iOS, Android and Windows Mobile.
  • At the point when another version of the existing native application is released, the users must download and install the update.
  • Depending on the application, it requires a significant amount for distribution and publicity.

Web Apps

Web Apps

Web apps are created using standard HTML5, CSS and Javascript technology. These applications can be loaded from any web server; thus they don’t should be installed on the device to work. However, thankfulness to technologies, for example, PhoneGap/Cordova Web Applications would now be able to be assembled and after that installed and keep running on the device likewise with a native app.

Web apps are not device or platform specific and can, therefore, be gotten to by all web-skilled devices including standard desktop browsers. Web applications are created once but can be moved on all devices and platforms.


  • An HTML5 mobile app (web app), is available on most mobile devices so you can reach a significantly more extensive audience than if you were to build up a native app for say iPhone only.
  • Web apps use a similar base code for all platforms (iOS, Android), even though there is still working to be done to ensure the app is perfect overall platforms this leads development costs down considerably.
  • Web applications offer a quicker go-to-market since they are not subjected to distributor endorsement. Apple AppStore endorsement can take from weeks to months of evaluation and quality affirmation.
  • With the increase in native apps within the app stores it will become difficult to distinguish whether web apps are any less noticeable given there is a strong marketing strategy on launch to help disclosure.
  • Web applications offer more straightforward and unfiltered access to user behavior analytics letting targeted consumer cross-selling opportunities.
  • Web applications can be closed to the user’s mobile phone menu to permit simple repeat access.
  • Updates can be delivered conveniently. A user can run the app regardless of whether he improves or changes his mobile.


  • Appearance and functionality are limited compared to that of a native app as internet connectivity is required and the application can’t access smartphone functions, for example, geo-location technology or pop-up notifications.
  • Less controlled user experience
  • An absence of standards crosswise over mobile browsers can make it very challenging to secure your application is cross-platform compatible.
  • Web apps may have potential performance and might be marginally less functional compared to native apps.
  • The developer should know about the security hazards integrated with any web application.
  • Web apps do not have the new graphics and computational performance of native apps.

There is likewise the option of building a hybrid native/web application which provides developers to create mobile applications that share their backend with their web application. A hybrid app could give the ideal trade-off among cost and functionality for your company.

Native Apps vs. Web Apps: What to Choose?

As should be evident that every one of it has its pros and cons, the decision between the two relies upon your utilization. Native apps are good where performance and strict adherence to device-specific graphics standards are expected. However, this includes some significant pitfalls because of the complexities required. What’s more, if you have to run your app on more than one platform, then costs increase even more.

Web applications are the universally useful workhorse of the developing system, and after some time, the bulk of applications for both Desktop and Mobile will run using HTML5 based web applications. Even though developers with the necessary aptitudes still incline toward native apps, Browser technology is getting perpetually functionality and developer support, and it will soon be a particular destination for all front-end developers.


Whether you choose to build a native app or a web app relies upon numerous factors: business goals, target audience, technical elements, etc.

You don’t need to choose between native apps or web apps. As mentioned before, companies like Facebook have both native apps and web apps. However, for a significant number of us, budget and resource limitations will expect us to choose if we have to build a native app or a web app (or, at least, will expect us to organize which one to grow first).

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