The Pros and Cons of Link Building for SEO

The Pros and Cons of Link Building for SEO

As you should know link building for SEO (Search Engine Optimization) is very important. I want to talk about link reputation and link popularity.

When we consider links getting terminated to your site, there are two factors that we have to consider, link reputation and link popularity. Link popularity has to do with how many links, or how strong the links are. Having a high link popularity is important. The other thing that is important is reputation. We can have heaps of links indicating the site; however, unless they’re indicating the site with the correct word, they’re not going to be that critical.

Huge amounts of SEO Professionals and Webmasters nearly collapsed at their keyboards in the wake of Google’s Penguin and Panda updates. SEO professionals believed that – “link building was dead… “ and this was an immense concern – to put it lightly. In any case, as time passed and Website admins and SEO Professionals alike adjusted to the move, the dread wore off concerning link building for Search Engine Optimization. The underlying response was a touch of embellishment.

Building links proceed and should proceed, as it is a fundamental part of Search Engine Optimization. All search engines are driven by links.

We should advance with additional data about link building, which you may discover outstandingly valuable and useful.

Misconceptions about Link Building

Don’t build links and make sure your content is fantastic. This is far from the truth… Even Matt Cutts of Google said in an interview with Eric Enge“Links are still the best way that we’ve found to discover how relevant or important somebody is…”.

This statement came from the head of Google’s webspam team. The guy who released the Penguin and Panda updates, to begin with. So, maybe now we can all relax and try breathing again? Maybe…

Although backlinks stay as a fundamental part of SEO and it’s likewise, outstanding amongst other techniques that search engines use to rank and index content – the old form method for linking is presently before. Those days are no more!

Misconceptions about Link Building

Google is currently focusing on specific sorts of link building techniques/strategies. These specific strategies are the ones that ought to be stayed away from by Webmasters and SEO Experts or risk the algorithm and manual penalties, which Google can maintain at any given time.

Benefits of Link Buildings

• Brings Traffic

The growth of traffic is directly comparable to…well…growth of your income. Link building makes your page more apparent. When used efficiently, it will produce much more traffic than your page or website can do.

• Increase Credibility and Reliability

Credibility? Yes, credibility. Just try to imagine The Wall Street Journal sending a link to your page. Doesn’t this raise credibility? Naturally, the credibility is raised to heights beyond your expectations. The message is that by getting high-quality pages to send links, it is possible to look credible and reliable.

• Top Ranks in Google Search

Tempting. Isn’t it? As Google points out on its website, “webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.” In other words, when many pages are serving the same content, one of the circumstances that Google considers while deciding the search engine ranking is ‘link popularity.’ That means to boost your position in the search engine results pages (SERPs), it is advantageous to try link building.

• Helps Your Page to be Indexed by Google quickly 

Indeed, nobody likes to be overlooked by Google. When you build up another website, your first endeavor is to show up in Google search.

Notwithstanding, the issue is that you have to hold up to the point that the Google bot does as such. In any case, how does link building make it quicker? Google bots do as such by perusing the pages they beforehand crawled. While perusing, they discover links on those pages and add them to the list of pages to be crawled. That implies link building expands your chances of being found and indexed impressively.

• Effective Link Building brings in Quality Traffic

What we mean by ‘quality traffic’ is people who are interested in the kind of service or product you provide. For example, if a webpage on ‘advantages of solar water heaters’ sends a link to your business website offering ‘solar water heater installation and service’ you will get more prospective customers than a link from a webpage detailing ‘advantages of organic food’ might bring.

Things You should avoid when Backlinking

Google’s goals and hopes for the implementation of Penguin and Panda were to get rid of spammy and suspicious link building shenanigans. That was all. In a nutshell, stay away and do not use “quick fix” link building tricks. For a very long time, website owners and webmasters invested a lot of time and money in exchanging links with other websites to boost page ranks.

However, these link building methods didn’t offer anything of value to users. Their mere existence was to develop as many links humanly possible and tricking search engine algorithms to advance a website’s page ranking. These are the kinds of link building methods that Google discourages and now with Penguin’s implementation, if these unethical link building strategies are utilized by anyone, you will be given quite a hefty penalty for such practices.

Do not use the following Link Building Tactics

Do not use the following Link Building Tactics

What Google hoped to eliminate with the introduction of the Penguin and Panda updates was the unethical practice of spammy link building schemes. That’s it. to put it just, stay away from any “quick fix” link building tactics. For years, webmasters and website owners spent a lot of their time exchanging links with other websites and buying links for the sole purpose of increasing page rank.

These link building schemes had little to do with offering value to the online user and existed only to create as many links as possible in hopes of gaming the search engine algorithms and advancing a website’s page ranking. These are the types of link building strategies that Google wants to discourage, and post-Penguin. These are the link building techniques that will be rewarded with a stiff penalty. So, as we head into the spring of 2014, it’s time to re-evaluate the following link building habits:

1. Cross-Linking or Link Exchanges with other web pages with the singular purpose of creating a link tree to increase page rank… This is the type of tactic that should be put under lethal injection. DO NOT DO THIS!

2. Placing links to a website on low-value directories is not recommended, as the majority of these online directories are not good. You’ll be able to tell the difference between low-value online directories and the perfect ones. Make sure that they are applicable and relevant to your business, industry, and niche.

3. Guest Blogging or Guest Posting with the only purpose being the insertion of a keyword, stuffed links within the body of the content is also, a big NO, NO! As mentioned above, you will know which are highly valued blogs based on domain authority or social shares.

4. Buying links, or exchanging goods or services for links – Done right, this could be highly valuable to increase your rankings. Bloggers know that their high page rank and domain authority content sites are desirable and have every right to do business for link placement.

Below find some valuable Link Building tips…

Tips on Safe & Effective Link Building Strategies

Link Building Strategies for SEO

Now that we’ve established unethical, link building tactics and that they are indeed being targeted by Google – we are ready to move forward on what we all should be focusing on – which are four, basic building principles, which will make your link building efforts invaluable and your SEO campaigns a complete success!

Building and attracting incoming links can be said to be the essential element to the successful SEO project. When you have sufficient and authoritative backlinks to your website, with the right anchor text, your website will naturally rank well in the search results pages.

There are some ways you can build links to your website. However, not all links are equal, and some strategies can be frustrating if not used correctly.

  • Cosmic, Quality Content

It’s been said many times, but one more time won’t hurt a bit… Creating content that’s high in quality is vital! High-quality content provides value to online users. Therefore, you will naturally/organically gain quality, Google friendly and approved links. Moreover, this will also, develop “Link Earning.” If you follow through with high quality, engaging content – eventually, your website will be recognized, and your link building will go into autopilot mode.

  • Keep Links Applicable/Relevant

Google counts on your inbound and outbound links to remain relevant. For instance, links should be connected to other web pages that have an organic and direct connection to your business, industry, and niche in your business. Example: If you have a website that offers professional, cleaning services and it links to a website with professional cleaning equipment – this would make perfect sense to Google rather than linking back to a fly by night, medical equipment company.

  • Less is MORE

With the new ways of link building – less is most definitely more! Using just a few links from a small number of high-quality websites is a lot more valuable than utilizing a large number of links from low quality, spammy and suspicious websites. Quality over quantity will be triumphant in the link building journey. Concentrate on deep links when in search for high-quality websites.

  • Blog Commenting

Another way to get links to your site is through blog comments. By providing useful feedback or comments, or participating in the discussions in blog comments, you can get a link back to your website. Very often, the anchor text for the link it will be your name – so if the blog owner allows it, you can try to use your targeted keyword as your name. Even though most blogs use a nofollow attribute in the links, it has been proven time and again that regular blog commenting will not only improve traffic to your site but also your search rankings as well.

  • Press Releases

When you have something newsworthy to talk about – for example, the launch of a new product, consider submitting an Internet press release to sites like While a release may incur an investment of a hundred bucks or so, the distribution of the release is well worth it. When you opt for the highest visibility package, it is even possible for you to get noticed by the traditional media.

  • Social Media Investment

Social Media Networks and Platforms are more critical than ever before. Although Facebook shares or likes are not perceived as links – they do, however, provide an excellent avenue to spread your message. Furthermore, it will boost your brand’s visibility and bring users to your website. Content, which is shared via Social Media platforms will organically boost and enhance a website’s visibility. It is recommended that you use tools, such as – Hootsuite or Buffer, so that you may schedule Social Media posts in advance.

The SEO world is ever changing and although, sometimes it may become overwhelming – it is up to SEO Professionals to adapt to these changes so that your website remains current and becomes even more successful and fruitful. So, when you hear people saying that link building is dead – know that this is an utter misconception and that link building continues to be a valuable aspect of SEO practices.


As you know that the benefits are plenty and the expenses are negligible. The only thing is that good reputation, ranking and traffic come only with quality content and time. Instead of expecting short-term gains out of link building, you should take it as a long-term investment and continue developing quality content for your website or page so that other people and sites are forced to talk about it. If used wisely and with patience, link building is one of the most effective ways of promotion in the modern business world.

Sudipta Das

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