When SEO comes to promoting your business, reaching a wider audience and boosting your income, then you have to look at online marketing. These days every single company should be online promoting their products or services. People don’t use the old traditional methods of a phone directory anymore, then now go online on their computer or mobile device and find what they are looking for. This means that online marketing is essential to your business growth and success.
There are five top trends for this year, which you should be focusing on to grow your business and achieve ongoing success.
The first is to focus on the mobile user. As mentioned above, people will search for products and services using their mobile device, whether it’s their smartphone or their tablet. You want to ensure that these clients have a relaxed and enjoyable experience visiting your site and can find what they are looking for with ease. This means developing a mobile-friendly website to improve customer experience, while also improving your ranking on search engine results. Google has introduced an algorithm that favors websites that have catered to the mobile market.
The next thing you should be focusing on this year and another of the top five SEO trends is to focus on your local SEO. The best SEO company will tell you that local is essential right now. When mentioning local, what it means is that you want to promote yourself to your local customer base to ensure that they don’t go to one of your competitors. It also helps you improve your ranking on Google since they are focusing on helping their searchers find local products and services at places near them. In fact, 94% of people searching online for a product or service searches in their local area. Local means your company name, address, email address and telephone number. These should be displayed on all your web pages to ensure that you comply with the requirements, while also making it easier for your clients to find you and contact you.
Another of the top trends this year is user experience. Google is looking fondly on websites that have ensured their users have an enjoyable and relaxed experience visiting their website. The site should be straightforward to navigate, so clients can find what they are looking for with ease. It should also load pages quickly. It’s a fact that people searching online will not stay on a website where the pages take more than a few seconds to load. So focus on your user experience for your website to ensure all your clients have the best online experience, finding what they need and being able to purchase with ease.
Content is your next trend for this year. You will want to focus heavily on the content that you are uploading online, whether it’s your web pages, your blog, press releases, articles or more. You need to focus on providing information packed and well-written content, which is also going to improve your ranking considerably. Bear in mind that throughout the content, specific keywords and phrases should be used to help clients find your page, but they must not be overstuffed.
The final trend for 2017 is to gear your SEO campaign towards voice search. More and more people are talking into their phones to search for products and services. Smartphones enable you to call a friend without having to click on the contact, you can search your location and get directions, and you can buy products and services. The problem is that how you talk is very different from what you type, so your keywords and phrases should be aimed at voice search clients.